系統建置：OllSTORE 網路開店系統 內容優化：YiChoose 好易選 Hawo工具分享 品物閣 商品推薦介紹

網路價≠最低優惠價！記得登入會員看看唷！

Managerial Economics: A Problem Solving Approach 6/e (H)

產品編號：新月
促銷 團購優惠-新月 出版社
促銷 官網下單就送 三菱signo RT1 自動鋼珠筆 乙支(贈完將以其他贈品替換)
購物每消費滿300元，可獲得1元購物金

網路價 NT${{ commaFormat(product.price_actu) }} NT${{commaFormat(product.price_sugg)}}

專屬特惠價 NT${{ commaFormat(product.group_price) }}

優惠價 NT${{ commaFormat(product.member_price) }} NT${{ commaFormat(product.group_price) }}

商品組合
{{k_row.name}} x {{k_row.qty}}
{{k_row.intro}}
{{ optionDisplayText('加入購物車看庫存'); }}
贈品 (買就送)

{{ pItem.title }}

付款方式

轉帳/匯款/無摺存款 / LinePay付款 / 超商代碼付款(綠界金流) / 信用卡一次付清(綠界金流) / AFTEE 先享後付 / 7-11取貨付款(指定教科書專用)

配送方式

7-11超商取貨 / 全家超商取貨 / 宅配到家 / 校園門市店到店取貨(需7~10個工作天，急用勿選)

標籤: #

超值加購

Managerial Economics: A Problem Solving Approach 6/e (H)

作者：Luke M. Froeb , Brian T. McCann , Michael R. Ward , Mike Shor
ISBN：9780357748237
版次：6
年份：2023
出版商：Cengage Learning
頁數/規格：306頁/精裝彩色
定  價：NT$ 1800元

【內容】
Overview
Learn how to use managerial economics to diagnose and solve business problems with Froeb/McCann/Ward/Shor's MANAGERIAL ECONOMICS: A PROBLEM SOLVING APPROACH, 6E. This breakthrough text, designed specifically for upper-level and M.B.A. students like you, offers a succinct and fast-paced, yet challenging, approach full of invaluable insights. This edition incorporates less math and fewer technical models, graphs and figures than traditional managerial economics texts, while emphasizing the real decisions that today's managers face daily. The authors use models only to help you determine why mistakes are made and how to fix them. The latest economic updates introduce the most recent economic developments and current economic challenges worldwide. You learn how to apply economic theory to even the most formidable business challenges as interactive applications and MindTap digital resources reinforce understanding. Meaningful insights make this learning guide useful now and throughout your business career.

Features
INTERACTIVE QUESTIONS HELP STUDENTS GAUGE THEIR COMPREHENSION. These engaging questions now appear throughout the online MindTap Reader. These questions challenge students to carefully consider and apply concepts while reading.
INTERACTIVE END-OF-CHAPTER MATERIAL PLACES THE STUDENT INTO THE ROLE OF DECISION MAKER. A variety of updated end-of-chapter applications present real, contemporary business scenarios. Students have the opportunity to resolve actual business problems and pursue the most profitable and rational decisions. Eight to ten end-of-chapter scenarios for every chapter provide excellent choices for individual assignments, group projects or class discussions.
THIS EDITION'S FIRST CHAPTER CLEARLY INTRODUCES THE BOOK'S SUBJECT MATTER. Students finish Chapter 1 with a strong foundation and understanding of the managerial economic concept that follow in the remainder of the book. This chapter overviews and introduces principles with an emphasis on how economics impact today's managerial business decisions.
UPDATED, INVITING PRESENTATION AND STUDENT-FOCUSED READABILITY ENSURE COMPREHENSION. Both those using this text and reviewers agree that this edition offers a highly effective level of readability to make sure your students thoroughly understand concepts and how they apply. Succinct lessons present relevant theory in an accessible way, while updated content and learning features enable students to clearly understand theory and immediately apply it.


Table of Contents
Part I: PROBLEM SOLVING AND DECISION MAKING.
1. Solving Problems with Economics.
2. The One Lesson of Business.
3. Benefits, Costs, and Decisions.
4. Extent (How Much) Decisions.
5. Investment Decisions: Look Ahead and Reason Back.

Part II: PRICING, COST, AND PROFITS.
6. Simple Pricing.
7. Economies of Scale and Scope.
8. Understanding Markets and Industry Changes.
9. Market Structure and Long-Run Equilibrium.
10. Strategy: The Quest to Keep Profit from Eroding.
11. Foreign Exchange, Trade, and Bubbles.

Part III: PRICING FOR GREATER PROFIT.
12. More Realistic and Complex Pricing.
13. Direct Price Discrimination.
14. Indirect Price Discrimination.

Part IV: STRATEGIC DECISION MAKING.
15. Strategic Games.
16. Bargaining.

Part V: UNCERTAINTY.
17. Making Decisions with Uncertainty.
18. Auctions.
19. The Problem of Adverse Selection.
20. The Problem of Moral Hazard.

Part VI: ORGANIZATIONAL DESIGN.
21. Getting Employees to Work in the Firm's Best Interest.
22. Getting Divisions to Work in the Firm's Best Interest.
23. Managing Vertical Relationships.

Part VII: WRAPPING UP.
24. Test Yourself.


【關於教科書訂購說明】

☆ 單本即有折扣，將商品放入購物車就可以看見優惠價唷！五本以上團購更便宜！加入會員訂購，還可累積購物金！

★ 若有急需用書，可先LINE私訊詢問庫存呦~

☆ 出貨時間：有現貨的，2個工作日內出貨；無現貨，約3~5個工作日 出貨


【寄送方式說明】

❶ 實體門市取貨

全台麗文校園書局皆可取貨，貨到書局將會以簡訊通知。


❷ 超商取貨

提供7-11及全家超商取貨(需先付款，無貨到付款)。


❸ 一般宅配

本公司主要與黑貓宅急便配合，送達到您指定的地址。


※當您於本網站消費交易完成後，電子發票將會以電子郵件寄給您；如需紙本發票請於下訂時於備註欄位說明。


【付款方式說明】

❶ ATM轉帳、匯款

銀行│第一銀行-三民分行

代號│007

戶名│麗文文化事業股份有限公司

帳號│704-10-051861

※實體ATM每日轉帳最高限額為3萬，若訂購金額超過3萬元，請分兩天或是使用不同的銀行帳戶轉帳。

❷ 信用卡（可分期，需負擔手續費）

凡各家銀行的VISA、MASTER、Union Pay、JCB信用卡皆可使用。

❺ 超商代碼

系統會發送繳費代碼至您的電子信箱，需自行至「超商機器ex：iBon」輸入代碼，產生繳費單後前往櫃檯繳費。


❼ 免卡分期

麗文校園購與「zingala銀角零卡」「第一資融」以及「皮路後支付」合作，讓您免用信用卡就可以購物。
如有使用上的問題，可以先與揪小編聯絡唷！。

※請注意：超過7天未付款之訂單則訂單自動失效；免卡分期訂單成立起7天內未主動聯繫亦同。


【其他說明】

❶關於出貨

1.商品為不缺貨前提下，訂單完成付款後2-4個工作天將會出貨(不含例假日及國定假日)；若商品缺貨則須等待1-2週。

2.麗文校園揪來玩保留訂單接受與否權利，若因交易條件有誤或有其他情形導致我們無法接受您的訂單，將以E-mail發送取消訂單通知給您，造成不便敬請見諒。


❷關於退貨

1.非門市現場消費享有七天猶豫期，收到商品當天往後算七天內若是決定不買，則協助不要拆封，一拆封視同願意購買。

2.若真的決定不購買商品要退貨，請聯繫我們LINE線上客服，我們會盡速為您處理。


❸關於新品瑕疵與維修保固

1.全新商品享有購買七日內，新品瑕疵的換新保障；但新品瑕疵與否，是由商品代理商或原廠所判定，麗文校園揪來玩僅能依據判定的結果給予協助。若是原廠判定非新品瑕疵則無法換新，需改為維修的方式處理。

2.新品瑕疵換新的作業時間，將依各廠商的流程而定，最快2個工作天，慢的話也可能需要到15個工作天。

3.購買超過七日後，維修服務由原廠提供。如有需要維修，麗文校園揪來玩可以代為送修，但送修如需運費時（EX:原廠沒有提供免費收件服務），則需由您負擔送修的運費（運費約為100元起，因商品大小而異）。


【華碩的維修服務】

華碩維修保固說明

三大禮遇及完美保固電商素材-5_Page2_09.jpg