Business Writing: Skills, Applications, and Practices (4th Ed.) (16K)（With No Answer Key／無附解答） Michelle Witte
產品編號：9786263002227
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作 者： Michelle Witte
出版社： 寂天文化
出版日： 2023-12-05
ISBN ： 9786263002227
【內容】
【小提醒】因本書為學校教材，恕無法提供解答，請同意接受「無附解答」再行訂購。
商業書信寫作必備寶典！
- 學習正確專業的商業書信寫作，職場溝通有效率！
- 20大常見商務主題，完整解構英文商業書信、電郵、訂單寫作原則
- 豐富的實務範例信與常用句型，全方位掌握寫作要點
對撰寫電子郵件感到苦惱嗎？不曉得如何回覆國際客戶來信嗎？
為了撰寫英文書信花費大把時間，卻不曉得從何開始嗎？
本書作者憑藉自身豐富的英文寫作教學經驗，將龐雜的商務領域去蕪存菁，濃縮集結各類商務重點，並選出20大商務溝通主題，幫助您正確應對多樣的商務情境，學會各種商業書信的格式與寫作技巧，讓您交手英文商業書信時能快速有效率！
有了這本英文商業書信寶典，讓您如虎添翼，展現高效商務力！
20大商務溝通主題一網打盡，職場應對面面俱到
商界業務繁雜多樣，本書帶您領略各類常用書信主題，包括詢價、報價、下訂單、出貨通知、業務推銷、標案、請求、邀請、祝賀等，同時介紹徵才廣告、錄取通知、求職信、履歷表、自傳、辭呈等人資相關文書，讓您職場英文一路通！
圖解商業書信元素，彙整3大常見書信格式
本書針對商業書信基本元素和三大常用格式，均採圖解說明，搭配條列式要點和表格統整，吸收資訊快又有效。
百餘封商業書信實用範例，搭配關鍵字學習
針對各大書信主題，編寫出最符合實務應用的範例信，並附上寫作重點解析，看懂商務溝通的細節和要領，供您寫作時馬上應用。每章節開頭列出Key Terms並搭配釋義，馬上學會bid、correspondence、inquiry、liability等常見商務用字，即刻提升字彙力。
每個Part均附討論與練習題，讀完即測，印象深刻
各章節末的討論練習與實戰寫作練習題型種類多元，包括是非題、選擇題、簡答題、改錯題和完整書信寫作，方便讀者自我評量，測驗是否全盤了解書中內容並且實際運用。
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- 20 core business communication topics, including writing emails, composing memos, and filing reports
- Over a hundred real-life examples and useful phrases
- Hands-on exercises for you to practice what you learn
This book is a comprehensive guide to business writing in English. It guides you through the 8C's & AIDA golden rules of business-letter writing, covers 20 core business communication topics, and provides formats and writing techniques for many different types of letters, with the aim of helping you master the art of professional communication. After reading, you will be able to navigate a wide variety of tasks and workplace interactions with confidence.
Key Features:
1. In-depth Explanation of the 8C's & AIDA Rules
The book covers in detail the key principles of business-letter writing known as the 8C's and teaches you how to use the "AIDA" principle to grab a reader's attention before guiding them to take your desired actions.
2. Comprehensive Coverage of 20 Core Business Communication Topics
This book covers various commonly encountered business tasks, including making inquiries, asking for quotations, ordering replacements, sending shipping notifications, writing sales pitches, offering congratulations, and many more. It also covers HR-related documents, such as job advertisements, acceptance notifications, job applications, resumes, and resignation letters, helping make you proficient in all aspects of workplace English!
3. Visual Analyses of Business-Letter Elements
The book provides clear graphic explanations of the basic elements of business letters and the three most common letter formats. In addition to learning the difference between "block style," "indented style," and "modified block style," you'll also learn how to arrange sender and receiver addresses, write proper subject lines, and use appropriate salutations and closing greetings. Several format templates are also provided to help you apply what you've learned in real situations.
4. 140+ Practical Examples of Business Letters with Key Terms
The book offers several sample letters for each core letter topic and provides clear explanations of specific writing points, helping you better understand the nuances of business communication and allowing you to apply these in writing. Each chapter begins with brief explanations of essential vocabulary so that you can quickly learn common business terms.
5. Discussion and Practice Questions
Each chapter offers focused discussion exercises and a variety of practical writing tasks. These include true/false questions, multiple-choice questions, short-answer questions, error-spotting exercises, and actual letter-writing practice. These questions make it easy for readers to assess their learning progress, evaluate their understanding of the book's content, and apply it in practical situations.
【程度分級】
CEFR B2／TOEIC 785／GEPT 中高級 High-Intermediate
Part 1 Writing Business Letters
Unit 01 What Is Business Writing?
Unit 02 How Do I Begin to Write Well for Business?
→ DISCUSSION & EXERCISE 1
Unit 03 Basic Business Letter Format and Parts
Unit 04 Sample Business Letter
Unit 05 Three Business Letter styles
Unit 06 The Envelope
→ DISCUSSION & EXERCISE 2
Unit 07 Analysis: Samples of Business Letters
→ DISCUSSION & EXERCISE 3
Unit 08 How Do I Focus on the Reader in My Writing
Unit 09 Write, Review, and Revise
Unit 10 Principles of Business Writing: AIDA & The Eight Cs
Unit 11 How Do I Write Good Openings and Endings?
Unit 12 How Do I Set the Proper Tone?
→ DISCUSSION & EXERCISE 4
Part 2 Writing Emails
Unit 13 How Do I Write Emails
Unit 14 Email Etiquette
→ DISCUSSION & EXERCISE 5
Part 3 Writing a Memo
Unit 15 What Are the Principles for Writing a Memo?
Unit 16 How Do I Write a Business Memo
→ DISCUSSION & EXERCISE 6
Part 4 Writing a Report
Unit 17 What Is a Report?
Unit 18 Writing the Introductory Section
Unit 19 Writing the Discussion Section: Methodology
Unit 20 Writing the Discussion Section: Findings
Unit 21 Writing the Conclusions Section
Unit 22 Writing the Recommendations Section
→ DISCUSSION & EXERCISE 7
Part 5 Letters of Request and Letters of Response
Unit 23 How Do I Write a Letter of Request?
Unit 24 Letter of Requests: Making Positive Responses
Unit 25 Letter of Requests: Negative Responses
Unit 26 Common Phrases for Request Letters and Responses
→ DISCUSSION & EXERCISE 8
Part 6 Business Thank-You Letters
Unit 27 Thank-You Letters With a Specific Audience
Unit 28 Corporate Thank-You Letters With an Unspecified Audience and Public Thank-You Messages
Unit 29 Common Phrases for Thank-You Letters
→ DISCUSSION & EXERCISE 9
Part 7 Inquiries and Offers
Unit 30 How Do I Write a Letter of Inquiry
Unit 31 What Is a Letter of Quotation?
Unit 32 Common Phrases for Letters of Inquiry and Quotation Letters
→ DISCUSSION & EXERCISE 10
Part 8 Orders and Responses
Unit 33 What Are Orders and Order Letters?
Unit 34 Common Phrases in Order Letters
→ DISCUSSION & EXERCISE 11
Part 9 Payment
Unit 35 Credit Inquiry Letters
Unit 36 Common Payment Terms
Unit 37 Writing Letters Pressing for Payment
Unit 38 Common Phrases for Letters About Payment
→ DISCUSSION & EXERCISE 12
Part 10 Correspondence About Shipping
Unit 39 Letters of Shipment Terms
Unit 40 Letters of Shipping Advice
Unit 41 Correspondence Regarding Insurance
Unit 42 Common Phrases for Correspondence About Shipping
→ DISCUSSION & EXERCISE 13
Part 11 Complaints, Suggestions, and Responses
Unit 43 How Do I Write Complaint and Suggestion Letters
Unit 44 How Do I Respond to Complaint and Suggestion Letters?
Unit 45 Responding to Unjustified Complaints
Unit 46 Common Phrases for Writing and Responding to Complaints and Suggestions
→ DISCUSSION & EXERCISE 14
Part 12 Sales Letters
Unit 47 What Are Business Relations?
Unit 48 Other Sales Letters
Unit 49 Follow-up Letters to Customers
Unit 50 Common Phrases in Sales Letters
→ DISCUSSION & EXERCISE 15
Part 13 Tenders and Bids
Unit 51 Correspondence Regarding Tenders and Bids
Unit 52 Common Phrases for Letters About Tender and Bids
→ DISCUSSION & EXERCISE 16
Part 14 Job Hunting Communications
Unit 53 Want Ads
Unit 54 Employment Application Letters
Unit 55 Writing CVs
Unit 56 Writing Résumés
Unit 57 How to Write a Career Autobiography
Unit 58 Common Phrases in Job-Hunting Communications
→ DISCUSSION & EXERCISE 17
Part 15 Human Resources-Related Communications
Unit 59 Notification of a Job Offer
Unit 60 Notification of Rejection
Unit 61 Accepting a Job Offer
Unit 62 Declining a Job Offer
Unit 63 Notification of Termination
Unit 64 Resignation Letters
Unit 65 Common Phrases in Human Resources-Related Communication
→ DISCUSSION & EXERCISE 18
Part 16 Reference Letters
Unit 66 Writing Reference Letters
Unit 67 Requesting References
Unit 68 Common Phrases in Reference Letters
→ DISCUSSION & EXERCISE 19
Part 17 Invitations
Unit 69 How Do I Write Business Invitations?
Unit 70 Writing Informal Invitations
Unit 71 Inviting a Guest to Make a Speech
Unit 72 Accepting a Formal Invitation
Unit 73 Declining a Formal Invitation
Unit 74 Thanking a Guest for Making a Speech
Unit 75 Phrases for Making and Responding to Invitations
→ DISCUSSION & EXERCISE 20
Part 18 Letters of Apology
Unit 76 How Do I Write Letters of Apology?
Unit 77 Apology for a Late Shipment
Unit 78 Apology for a Defective Shipment
Unit 79 Apology for Accounting Errors
Unit 80 Common Phrases for Letters of Apology
→ DISCUSSION & EXERCISE 21
Part 19 Letters of Congratulations
Unit 81 How Do I Write a Letter of Congratulations?
Unit 82 Congratulations on a Promotion
Unit 83 Congratulations on the Completion of a Project
Unit 84 Congratulations on the Expansion of a Business
Unit 85 Congratulations on an Anniversary With a Company
Unit 86 Common Phrases for Letters of Congratulations
→ DISCUSSION & EXERCISE 22
Part 20 Other Types of Business Correspondence
Unit 87 Correspondence Regarding Change of Company Address
Unit 88 Correspondence Regarding a Merger of Companies
Unit 89 Common Phrases for Other Types of Business Correspondence
→ DISCUSSION & EXERCISE 23
Unit 01 What Is Business Writing?
Unit 02 How Do I Begin to Write Well for Business?
→ DISCUSSION & EXERCISE 1
Unit 03 Basic Business Letter Format and Parts
Unit 04 Sample Business Letter
Unit 05 Three Business Letter styles
Unit 06 The Envelope
→ DISCUSSION & EXERCISE 2
Unit 07 Analysis: Samples of Business Letters
→ DISCUSSION & EXERCISE 3
Unit 08 How Do I Focus on the Reader in My Writing
Unit 09 Write, Review, and Revise
Unit 10 Principles of Business Writing: AIDA & The Eight Cs
Unit 11 How Do I Write Good Openings and Endings?
Unit 12 How Do I Set the Proper Tone?
→ DISCUSSION & EXERCISE 4
Part 2 Writing Emails
Unit 13 How Do I Write Emails
Unit 14 Email Etiquette
→ DISCUSSION & EXERCISE 5
Part 3 Writing a Memo
Unit 15 What Are the Principles for Writing a Memo?
Unit 16 How Do I Write a Business Memo
→ DISCUSSION & EXERCISE 6
Part 4 Writing a Report
Unit 17 What Is a Report?
Unit 18 Writing the Introductory Section
Unit 19 Writing the Discussion Section: Methodology
Unit 20 Writing the Discussion Section: Findings
Unit 21 Writing the Conclusions Section
Unit 22 Writing the Recommendations Section
→ DISCUSSION & EXERCISE 7
Part 5 Letters of Request and Letters of Response
Unit 23 How Do I Write a Letter of Request?
Unit 24 Letter of Requests: Making Positive Responses
Unit 25 Letter of Requests: Negative Responses
Unit 26 Common Phrases for Request Letters and Responses
→ DISCUSSION & EXERCISE 8
Part 6 Business Thank-You Letters
Unit 27 Thank-You Letters With a Specific Audience
Unit 28 Corporate Thank-You Letters With an Unspecified Audience and Public Thank-You Messages
Unit 29 Common Phrases for Thank-You Letters
→ DISCUSSION & EXERCISE 9
Part 7 Inquiries and Offers
Unit 30 How Do I Write a Letter of Inquiry
Unit 31 What Is a Letter of Quotation?
Unit 32 Common Phrases for Letters of Inquiry and Quotation Letters
→ DISCUSSION & EXERCISE 10
Part 8 Orders and Responses
Unit 33 What Are Orders and Order Letters?
Unit 34 Common Phrases in Order Letters
→ DISCUSSION & EXERCISE 11
Part 9 Payment
Unit 35 Credit Inquiry Letters
Unit 36 Common Payment Terms
Unit 37 Writing Letters Pressing for Payment
Unit 38 Common Phrases for Letters About Payment
→ DISCUSSION & EXERCISE 12
Part 10 Correspondence About Shipping
Unit 39 Letters of Shipment Terms
Unit 40 Letters of Shipping Advice
Unit 41 Correspondence Regarding Insurance
Unit 42 Common Phrases for Correspondence About Shipping
→ DISCUSSION & EXERCISE 13
Part 11 Complaints, Suggestions, and Responses
Unit 43 How Do I Write Complaint and Suggestion Letters
Unit 44 How Do I Respond to Complaint and Suggestion Letters?
Unit 45 Responding to Unjustified Complaints
Unit 46 Common Phrases for Writing and Responding to Complaints and Suggestions
→ DISCUSSION & EXERCISE 14
Part 12 Sales Letters
Unit 47 What Are Business Relations?
Unit 48 Other Sales Letters
Unit 49 Follow-up Letters to Customers
Unit 50 Common Phrases in Sales Letters
→ DISCUSSION & EXERCISE 15
Part 13 Tenders and Bids
Unit 51 Correspondence Regarding Tenders and Bids
Unit 52 Common Phrases for Letters About Tender and Bids
→ DISCUSSION & EXERCISE 16
Part 14 Job Hunting Communications
Unit 53 Want Ads
Unit 54 Employment Application Letters
Unit 55 Writing CVs
Unit 56 Writing Résumés
Unit 57 How to Write a Career Autobiography
Unit 58 Common Phrases in Job-Hunting Communications
→ DISCUSSION & EXERCISE 17
Part 15 Human Resources-Related Communications
Unit 59 Notification of a Job Offer
Unit 60 Notification of Rejection
Unit 61 Accepting a Job Offer
Unit 62 Declining a Job Offer
Unit 63 Notification of Termination
Unit 64 Resignation Letters
Unit 65 Common Phrases in Human Resources-Related Communication
→ DISCUSSION & EXERCISE 18
Part 16 Reference Letters
Unit 66 Writing Reference Letters
Unit 67 Requesting References
Unit 68 Common Phrases in Reference Letters
→ DISCUSSION & EXERCISE 19
Part 17 Invitations
Unit 69 How Do I Write Business Invitations?
Unit 70 Writing Informal Invitations
Unit 71 Inviting a Guest to Make a Speech
Unit 72 Accepting a Formal Invitation
Unit 73 Declining a Formal Invitation
Unit 74 Thanking a Guest for Making a Speech
Unit 75 Phrases for Making and Responding to Invitations
→ DISCUSSION & EXERCISE 20
Part 18 Letters of Apology
Unit 76 How Do I Write Letters of Apology?
Unit 77 Apology for a Late Shipment
Unit 78 Apology for a Defective Shipment
Unit 79 Apology for Accounting Errors
Unit 80 Common Phrases for Letters of Apology
→ DISCUSSION & EXERCISE 21
Part 19 Letters of Congratulations
Unit 81 How Do I Write a Letter of Congratulations?
Unit 82 Congratulations on a Promotion
Unit 83 Congratulations on the Completion of a Project
Unit 84 Congratulations on the Expansion of a Business
Unit 85 Congratulations on an Anniversary With a Company
Unit 86 Common Phrases for Letters of Congratulations
→ DISCUSSION & EXERCISE 22
Part 20 Other Types of Business Correspondence
Unit 87 Correspondence Regarding Change of Company Address
Unit 88 Correspondence Regarding a Merger of Companies
Unit 89 Common Phrases for Other Types of Business Correspondence
→ DISCUSSION & EXERCISE 23
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