Calculus for Business, Economics and the Social and Life Sciences, Brief Edition 11/e

作者：Laurence Hoffmann, Gerald Bradley, David Sobecki, Michael Price
ISBN：9780071317979
版次：11
年份：2012
出版商：McGraw-Hill
頁數/規格：776頁/平裝彩色
定  價：NT$1380 元

【內容】
Description
Calculus for Business, Economics, and the Social and Life Sciences, Brief Editionintroduces calculus in real-world contexts and provides a sound, intuitive understanding of the basic concepts students need as they pursue careers in business, the life sciences, and the social sciences. The expanded edition includes four additional chapters on Differential Equations, Infinite Series and Taylor Approximations, Probability, and Trigonometric Functions. The new eleventh edition builds on the straightforward writing style, practical applications from a variety of disciplines, clear step-by-step problem solving techniques, and comprehensive exercise sets that have been hallmarks of Hoffmann/Bradley’s success through the years.

New Features
Learning Objectives; Benefit: Learning objectives, listed at the opening of each section, help to organize knowledge and topics for both instructors and students. They allow instructors to link assessment to the items covered in the book, prepare students for what they will learn, aid in review, and reinforce the important ideas in each section.
Revised and Reorganized Application Exercises; Benefit: Application exercises have been revised and expanded. They are now organized by subject, making it easy for instructors and students to find the questions that relate to their area of interest. The exercise sets have been expanded to ensure full and proper coverage of all topics and to make it easy for students to relate the material they just learned to real-world problems that interest them.
Updated Contents; Benefit: Material on the Extreme Value Property for functions of two variables and finding extreme values on closed, bounded regions has been added to Section 7.3. This completes the analogy with the one-variable case and better prepares students for future study of statistics and finite mathematics.
Connect; Benefit: The online homework, eBook, videos, applets, and other electronic supplements will all be housed within McGraw-Hill’s Connect platform. This allows for seamless integration of the eBook with the online homework, videos, applets, and other assets. The material is fully vetted by the digital coauthor to ensure that the online content matches the pedagogy, tone, level, and style of the text. With the aid of subject matter experts who teach applied calculus and are familiar with how the online content is used by students, the questions have been improved to ensure that they are clear, correct, and easy for students to understand and use. We have addressed common errors and improved the quality and level of the online homework, including greater consistency and better feedback in the form of hints and guided solutions.
Example Titles; Benefit: Titles have been added to each example in the text. This allows both students and instructors to quickly find items of interest to them. In combination with the new learning objectives, these titles make the topics clear and comprehensible for all students, help to organize ideas, and aid both students and professors with review and evaluation.
Key Features
Just-in-Time Reviews; Benefit: This hallmark feature serves as a hand reference that quickly reminds students of important concepts from college algebra or precalculus as they are being used in examples and discussions. Each review is placed in the margin adjacent to the location where the reviewed topic material is used. This allows for immediate reinforcement without distracting from the material under discussion.
A Vast Assortment of Applications; Benefit: Hoffmann/Bradley contains over 400 different applications of problems in business, economics, finance & investment, the life & environmental sciences, the physical sciences, and the social sciences. Great effort is made to ensure that topics are applied to these practical problems soon after their introduction. Many new problems have been added, as well as obsolete or outdated data has been removed. An index of applications, included in the end papers, helps students and instructors find those items most relevant to them.
Procedural Examples & Boxes; Benefit: Each new topic is approached with careful clarity by providing step-by-step problem-solving techniques. These techniques are demonstrated in the numerous procedural examples and in the frequent procedural summary boxes highlighting the techniques demonstrated.
Explore! Technology Benefit: For those choosing to include a graphing focus in their course, the Explore! boxes guide students in the use of graphing calculators and challenge their understanding of the topics presented through explorations tied to specific examples. Each chapter concludes with an Explore! Update section that provides solutions and hints to selected boxes throughout the chapter.