Understanding Management 12/e

+作者：Daft
+年份：2023 年12 版
+ISBN：9780357716892
+書號：MB0733PC
+規格：平裝/彩色
+頁數：672
+出版商：Cengage
定  價：NT$ 1420 元

【內容】
NEW LEARNING FEATURES HELP STUDENTS UNDERSTAND PERSONAL MANAGEMENT CAPABILITIES AND CHALLENGES. Two "Know Yourself" self-assessments in each chapter show students how they would respond to real management situations related to chapter content. Students can compare their responses and personal management abilities to classmates. Revised end-of-chapter questions encourage critical thinking and application, while "Self-Learning" and "Group Learning" features focus on concepts in teams. Ethical dilemmas, cases and MindTap activities let students "think like a manager" and sharpen problem solving.

●BRIEF CHAPTER-OPENING QUESTIONNAIRE ENCOURAGES CONCISE PERSONAL SKILLS INVENTORY. An opening questionnaire at the start of each chapter asks students to briefly examine their personal inventory before they dive into chapter topics. This feature brings management principles to the forefront through self-assessment.
●ENGAGING "THE RECIPE FOR SUCCESS " AND "SUNNY SIDE UP" FEATURES EXAMINE SUCCESSFUL MANAGEMENT PRACTICE AT WORK TODAY. "The Recipe for Success" features highlight effective techniques developed and implemented by today's outstanding managers and companies. "Sunny Side Up" boxes focus on key practices at work throughout diverse organizations. Students gain a better understanding of the value and practical importance of the key management concepts they're learning.
●UPDATED AND POPULAR FEATURES REFLECT THE LATEST MANAGEMENT THINKING. The "Manager's Self-Test" and "Michelin 5-Star” are two of students' favorite features that appear in every chapter of this edition. Current "Michelin 5-Star" features highlight stories of successful food entrepreneurs who have overcome numerous obstacles on their road to success.
●MINDTAP DIGITAL SOLUTION ENCOURAGES STUDENTS TO THINK AND ACT LIKE MANAGERS. Using meaningful management activities and real-time course analytics as well as an accessible reader, MindTap helps you turn "cookie cutter" students into cutting-edge thinkers. You transform apathy into engagement and memorizers into higher-level critical-thinking managers. This personalized teaching experience provides relevant assignments that guide students to analyze, apply and improve decision making skills, while allowing you to measure skills and outcomes with ease.
●IN-TEXT EXAMPLES ILLUSTRATE FORWARD-THINKING BUSINESSES. Contemporary examples depict large, small and international companies, including powerhouses, such as Toyota, JetBlue, Trader Joe's and Gap, and smaller international firms, such as Bremen Castings., Godrej & Boyce and Illumination Entertainment. Examples address current issues with at least one real example depicting management challenges created by COVID-19 in each chapter. The streamlined text focuses on key management topics, placing material covered in other courses, such as operations or information technology, in an appendix.
●"THE GREEN POWER" FEATURE EXAMINES HOW COMPANIES USE SMART MANAGEMENT PRACTICES TO REDUCE IMPACT ON THE PLANET. These "Green Power" boxed features in every chapter highlight familiar companies. Students review how Nike uses its Considered Design Index to monitor the total environmental impact of the running shoe production cycle. Reader also study how GE is creating labs for innovative sustainability research. In addition, they review Burt's Bees commitment to a "zero-waste, zero-carbon" goal that the organization set for 2020.
●"REMEMBER THIS" SUMMARIES GUIDE STUDENTS IN REVIEW AND STUDY. These helpful summaries, at the end of each major section of the chapter, offer convenient bullet-point summaries of the key concepts, ideas and terms discussed in that section.